Choccywoccydoodah opens store in Seven Dials

Chocolate specialist Choccywoccydoodah has launched a two-floor site at 27 Short Gardens in Seven Dials, London, relocating from Foubert's Place in Carnaby. Designed by the brand's inhouse team, the new store showcases the beautiful hand-crafted chocolate and cakes that Choccywoccydoodah is famous for, and like the Brighton and Foubert's Place stores includes a cafe. The parlour also offers a separate space for larger groups that can be reserved for private bookings and events.

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'We are very excited to move into Seven Dials. It's a vibrant location to explore and we can't wait to join the community and share some chocolate with our new neighbours, as well as Seven Dials' many visitors,' says co-founder Christine Taylor.

Sam Bain-Mollison, head of retail at Shaftesbury, adds: 'Choccywoccydoodah provides a retail experience to include a larger cafe and build upon their previous success, creating a London flagship in the heart of the West End. Their eye-catching offer is part of a huge array of brands and operators unique to Seven Dials.'

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