To launch the limited edition release of the Converse x Sneakersnstuff sneaker and apparel range, experience design agency YourStudio created the platform for the visual display for SNS stores in Paris and Berlin.
For the collection, fueled by a desire to modernise the Camo print, a staple on the scene, Converse x Sneakersnstuff have introduced a bold twist on ERDL, a print developed by US Army Engineer Research and Development Laboratory in the 60s. The One Star collection takes on the military print, which comes to life through texture and colour.
Translating a traditionally graphic application into a unique patchwork of suede and leather, Converse and Sneakersnstuff focused on two palettes – the classic 'canteen' palette, and a 'deep lavender' palette, which is exclusively available from Sneakersnstuff, providing inspiration for the in-store concept.
In a subversive concept that challenged the stereotype view of camouflage, YourStudio created contrasting materials using an abundance of wild vibrant flowers and foliage with raw concrete platforms. The use of floral displays complement the look book and online product shoots for this collaboration.
The first customers in Paris received a bouquet of matching flowers – the perfect gift in Spring.
Photography of the Paris store: Dan Weill Photography