London-based event architects and visual communications agency, Sync Studio has designed and produced an experiential set for new natural skincare brand, Wildsmith Skin at Somerset House. Inspired by Heckfield Place and its muse William Wildsmith, the head gardner at Heckfield Place in the 1870s and 1880s, the range takes inspiration from nature, and Sync Studio delved into the history during the design research process.
It was important for Sync Studio to take all the VIP guests on a journey and remind them of the walk in the woods where the Wildsmith story began. The saloon area of Spring restaurant inside the New Wing was transformed into a conceptual English forest. Utilising as many materials as possible from the grounds, the team worked with the senior arborist at Heckfield Place to select more than 50 logs in varying finishes, which were intermixed by some bespoke branded white plinths in varying heights.
A series of three metre-high acryllic panels were also produced, printed with forest scenes and backlit to give the illusion of a dreamy and mysterious woodland floor. Additional three metre-high Japanese large logs were painted in black. Sync Studio worked alongside horticulturalist, Fjura to dress the space in simple, classic floral and soil compositions.
A Treatment Shed space offered spa and facial treatments using the Wildsmith Skin range, and featured printed forest scenes onto three metre-high panels, alongside solid oak flooring for continuity.
A playlist of forest sounds played throughout the day.