Luxury sleepwear brand, Desmond & Dempsey has opened its UK debut pop-up store at 7 Mercer Walk in Covent Garden, which will run until 11 June 2018. The new store showcases a curated selection of speciality goods, along with Desmond & Dempsey’s limited edition capsule Editions of 104, which is exclusive to the pop-up. The new Le Jardin collection is also available along with Desmond & Dempsey’s Originals range.
To celebrate the latest Le Jardin collection, the brand has created an environment that captures the sounds and colours of a Moroccan souk, designed by stylist Natalie Brim. Whilst at Mercer Walk, Desmond & Dempsey is offering an array of ticketed activities including yoga, terrarium planting and life drawing, all curated to ignite the senses of Sundays.
In collaboration with the brand's host partner, House of Killik Clapham, the retail space is part shop, part garden, part event space and part supper club with food provided by neighbouring Le Bab on both weekends.
'Mercer Walk is the perfect location for our first ever UK pop-up store and to debut our latest collection. The large unit works seamlessly with our Moroccan souk concept and provides ample space to hold all our product ranges and events. The pop-up isn’t just about the PJs, it’s about the mood and senses of a Sunday. While I was in Morocco, I fell in love with their craftsmanship and generosity. It made such an inspiring start to the day; we just want to give people that same experience and are delighted that we can do so in this unique spot in the heart of the West End,' says Molly Goddard, co-founder of Desmond & Dempsey.
Simon Taylor, property director at The Mercers’ Company, adds: 'Desmond & Dempsey’s pop-up venture creates a unique point of difference for Mercer Walk, offering something above and beyond a traditional retail experience. We are thrilled to welcome the brand, who add to the diverse mix of stores in the destination.'