NIOD launches first UK store

International beauty and skincare umbrella brand, DECIEM has unveiled the first store in the UK for its subsidiary brand, NIOD. Located at 73-75 Monmouth Street in Seven Dials, the store will operate as a dual-fascia and is the first physical location for NIOD. Standing for ‘non-invasive options in dermal science’ and described as ‘skincare for the hyper-educated’, NIOD shares the 117 sq m unit with parent brand, DECIEM.


The store design and build was carried out by DECIEM’s in-house team and features custom built units showcasing the full NIOD range. In-store, brand ambassadors are available to talk customers through the brand and build custom regimens according to specific skin concerns.


'The launch of NIOD at Seven Dials is a UK debut store for the area. It joins the wide range of international brands who operate specialised boutique stores only available at Seven Dials and all benefitting from the central location, in the heart of London’s West  End,' says Sam Bain-Mollison, head of retail at Shaftesbury.


Latest issue

  • 1


  • 1

Latest windows:

  • 1


  • Health & Beauty 2019: Educate, Play, Share +

    Read More
  • In & Around: Cambridge +

    Read More
  • SDS 2019: Education, Entertainment, Engagement +

    Read More
  • 1

Out & About

  • Art Basel Miami 2018: Highlights +

    Read More
  • Out & About: London Design Festival 2018 +

    Read More
  • Out & About: Retail Design Expo 2018 +

    Read More
  • 1


  • An Insight into the Relationship Between Digital and Print +

    Read More
  • The Benefits of Mystery Shopping to Retailers +

    Read More
  • Recruitment - Senior Project Manager +

    Read More
  • 1

Karl McKeever

Read Karl's column every month in Retail Focus


Read More ...

Exclusive Q&A


Nathan Hicks
Head of Visual


We use cookies to improve our website and your experience when using it. Cookies used for the essential operation of the site have already been set. To find out more about the cookies we use and how to delete them, see our privacy policy.

I accept cookies from this site.

EU Cookie Directive Module Information