Foot Locker celebrates youth culture in Liverpool with new store

Foot Locker has today (Tuesday 12 June) opened a new store at Liverpool ONE that combines premium product, elevated in-store presentations, enhanced customer experiences and events.

Paying homage to the city’s vibrant cultural scene, the global specialty athletic retailer has commissioned Liverpool artist, Stephen Chan to create a bespoke piece of artwork, which takes pride of place at the front of the store. The partnership sets the tone for how the two-storey space will interact with the local cultural community, providing a canvas to promote and support Liverpool creatives and their work.

To celebrate the launch, Foot Locker partnered with local style-savvy MC and MiC LOWRY band member, Kaine Ofoeme, to host an evening that featured live performances from him and his band, and other Liverpool acts, including Atlantic Records’ new signing, Tayà, and Radio 1Xtra favourite, DJ Coco.

The launch event also featured fresh trims by Luke’s Barbers, which will run as an in-store pop-up, open to the public until Friday 15 June.

Commenting on the new store, Nick Jones, vice president and general manager, Foot Locker Europe says: 'The new store is the ultimate destination for sneaker fans in Liverpool and a great platform for the city’s many creative talents. Liverpool has such an incredible cultural history and scene that it’s the perfect destination to lead the way for the future of Foot Locker stores. We look forward to continuing to collaborate locally and support the local scene and community.'

Alison Clegg, director, asset management at Grosvenor Europe, adds: 'The experience-led focus of the store is another great example of how Liverpool ONE is enriching the experience for visitors, providing them with an offer unavailable anywhere else. The flagship opening strengthens our diverse mix of international brands, and cements our position as the strongest performing destinations in the UK.'

Foot Locker collaborated with the rpa:group and INK Associates on the store design.

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