Nike Town London launches England Football Kit with central display by Mynt

Nike has collaborated with retail design agency Mynt to create a central display at Nike Town London for the launch of England's latest football kit, in the run up to the FIFA World Cup.

The shirt display incorporates large-scale red shields, with etched acrylic faces to highlight key product features.

A dual-material floor is used to signify the on-field shirt vs its off-field counterpart, while a range of bespoke props and customised flags, contained within a locker-room inspired interior, aids product storytelling.

A combination of sport and lifestyle graphics help to navigate the range, and intelligent use of lighting helps to create a striking interior atmosphere.

Main image: Mark Astle, Proper Pictures

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