Nike Town London launches England Football Kit with central display by Mynt

Nike has collaborated with retail design agency Mynt to create a central display at Nike Town London for the launch of England's latest football kit, in the run up to the FIFA World Cup.

The shirt display incorporates large-scale red shields, with etched acrylic faces to highlight key product features.

A dual-material floor is used to signify the on-field shirt vs its off-field counterpart, while a range of bespoke props and customised flags, contained within a locker-room inspired interior, aids product storytelling.

A combination of sport and lifestyle graphics help to navigate the range, and intelligent use of lighting helps to create a striking interior atmosphere.

Main image: Mark Astle, Proper Pictures

Latest issue

  • 1


  • Project: Carl Hansen & Son, Osaka +

    Read More
  • Project: Stella McCartney, Old Bond Street +

    Read More
  • Project: Zara, Westfield Stratford +

    Read More
  • 1

Latest windows:

  • 1


  • 1

Out & About

  • Out & About: Retail Design Expo 2018 +

    Read More
  • Out & About: VM & Display Show 2018 +

    Read More
  • Out & About: World Retail Congress 2018 - Day 3 +

    Read More
  • 1


  • Flowbox – The Award-Winning Dynamic Display +

    Read More
  • How to save on online shopping? Learn with Dealslands UK +

    Read More
  • Product Editorial: Futura Retail Solutions - RBTE Stand E101 +

    Read More
  • 1

Karl McKeever

Read Karl's column every month in Retail Focus


Read More ...

Exclusive Q&A


Sam Cotton 
Head of leasing - Retail
Battersea Power Station


Search Our Site

We use cookies to improve our website and your experience when using it. Cookies used for the essential operation of the site have already been set. To find out more about the cookies we use and how to delete them, see our privacy policy.

I accept cookies from this site.

EU Cookie Directive Module Information