Harvey Nichols flagship unveils new womenswear destination

Harvey Nichols has unveiled a new first floor womenswear destination at its Knightsbridge flagship, the latest stage of an ambitious redevelopment for the store. Following a four month refurbishment, the 2,043 sq m space features a new unconventional and experimental design concept, which moves away from the traditional branded shopfits and instead offers a more sophisticated and elegant interior akin to a luxury boutique. The department was designed in collaboration with StudioFourIV and showcases women’s ready-to-wear, shoes and accessories.

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‘We are incredibly excited to unveil the latest part of the redevelopment plan of our flagship store. Following a four month closure of our first floor, which houses our womenswear designer collections, we can finally let customers come and experience the beautiful new space. We believe we have created an unrivalled destination, which offers the best edit of international brands including ready-to-wear, accessories and shoes – along with the finest advice from our team of expert stylists,' say Daniela Rinaldi and Manju Malhotra, Co-COO’s at Harvey Nichols.

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Creating the new area has involved restructuring large parts of the floor to create a fluid open space to ease the customer journey through the brand offering.

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The exposure of the original windows has bought in masses of natural light and added to the open and airy environment.

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Shoes are presented in their own dedicated area utilising an unusual combination of materials such as marble, textured glass and raw steel.

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At the core of the experience is exceptional service. Highly trained Style Advisers are on hand to offer expert advice on products, seasonal trends and styling. Technology such as Ask HN – a revolutionary new way to shop, brings customers a highly personal on-demand experience, is being introduced and new features to the retailer's loyalty app programme, Rewards by Harvey Nichols, which rewards customers each time they spend in-store and online.

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For the first time in four years, the flagship has four floors dedicated to womenswear collections including shoes and accessories. The Fourth Floor, rebranded the Designer Studio, will house further international designer collections and will have a new dedicated beachwear department that extends the resort wear brand offering.

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