GUESS expands Farmers Market pop-up concept globally

GUESS Jeans U.S.A has expanded its new 'Farmers Market' pop-up concept store globally, opening at Selfridges London this week and running until 30 June. The pop-up includes a new capsule collection in collaboration with vintage streetwear collector, Sean Wotherspoon. The collection is available in the UK exclusively at Selfridges.

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The Farmers Market concept was launched in Downtown Los Angeles last month, and is being offered through key retailers and pop-up experiences in June and July. Pop-ups are appearing at Club 75 in Paris, Selfridges London, GR8 in Tokyo, Lessons in Perth and Melbourne, and Dover Street Market in Singapore.

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Retailers also taking part include Slamjam in Milan, Luisa Via Roma in Florence, Juice in Hong Kong, and online in China via the Innersect App.

Each Farmers Market release gives shoppers the opportunity to access limited edition merchandise and experiences from the original LA pop-up.

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