New Zealand skin and appearance brand Skinsmiths is expanding its network of stores across Europe. YourStudio has been working closely with the team to bring to life its first UK stores this Summer. From its experience of having 40 existing clinics and from knowing the UK beauty market, Skinsmiths knew it wanted to open its first stores in London. There are four initial sites – Hanwell, Belgravia and Wimbledon and a flagship location in Clapham that is due to open in August. Expansion plans have been set and the brand hope to have 40 clinics across England in the next two years. YourStudio has programmed for six further sites to be open this year.
The brief for YourStudio was to create a unique and distinguishable presence that Skinsmiths can call its own that will be instantly recognisable and be scalable to match the brand's aggressive business plan. The environment is crafted and curated to ease customers into serene surroundings for their beauty treatments and every touchpoint they have with the brand has been considered. Starting with the brand mantra and understanding the depths of the brand, the space embodies empowering customers to look and feel great.
Upon entering, customers are greeted with an open and inviting space which allows a conversational approach from the specialists. There is a welcome area where customers can check-in and hold informal conversations or purchase Skinsmiths products. The treatment rooms are designed to make customers feel comfortable and relaxed with a real step change away from clinical spaces of the past. Customers can become part of the Skinsmiths community encouraging conversations, sharing beauty tips and giving women skin confidence.
The stores feature a soft colour palette, and the lighting is gentle and welcoming. The furniture has been carefully selected to add texture and comfort in every space and unique British materials such as Foresso Timber Terrazzo accent the space, creating an environment customers just want to come back to time and time again.
‘It has been a fantastic project to work on with the entire Skinsmiths team to create an offer which is focused on bringing out the beauty within people and giving all of their customers further confidence,' says Tom Edington, associate director at YourStudio.
Jackie Smith, founder of Skinsmiths, adds: 'We’ve loved collaborating with YourStudio to create the first Skinsmiths clinics in the UK. A shared obsession for having the consumer at the heart of every decision has translated into an exquisite design and thoughtful customer experience. We’re thrilled with the outcome.'