Virgin Holidays will open a new store at centre:mk, whilst fashion and lifestyle brand FatFace will upsize. Both will occupy the former River Island store, following the retailer’s upsize to a 1,858 sq m regional flagship on the Midsummer Arcade.
Located close to the hotly anticipated Primark store opening in Spring 2019, Virgin Holidays will launch its biggest ever store featuring a virtual reality roller coaster, a bar serving a range of alcoholic and non-alcoholic drinks, a branded children’s play area and a mock aircraft for customers to trial Upper Class and Premium seats. The new 157 sq m store will open in Winter 2018.
The Milton Keynes store is similar to the one at St David's in Cardiff, with the addition of a spa room where customers can get a blow dry or a manicure. It’s built on the v-room concept.
Next door, FatFace will occupy 271 sq m of ground floor and 157 sq m of first floor space. The new store will stock Fat Face’s full range of relaxed fashion inspired by the founders’ love of skiing and their favourite black mountain run in Val d’Isère, La Face.
'We are very pleased that Virgin Holidays have chosen centre:mk for their latest venture and that two of our biggest fashion brands have chosen to enlarge their stores with us. The popularity of their stores is testament to the centre's large footfall and the affluent and diverse catchment,' says Ed Sellick, on behalf of centre:mk joint owners, Hermes Investment Management and AustralianSuper.
Dan Buckingham, Head of Retail for Virgin Holidays, adds: 'Despite news of the doom and gloom on British High Streets, Virgin Holidays is 100 per cent committed to our traditional retail footprint and we couldn’t pick a better and more robust partner than centre:mk. Our stores are designed to bring the holiday experience to life from the moment you book and we’re looking forward to bringing a taste of Barbados, Orlando and Dubai to Milton Keynes.'