Online luxury womenswear retailer, Forever Unique is expanding into bricks and mortar with a concession store at Selfridges Trafford in Manchester, the city where the brand was founded 10 years ago by The Real Housewives of Cheshire star Seema Malhotra and her husband Sandeep Malhotra. With a head office in Manchester and a central London showroom, the brand is stocked in more than 30 countries around the world.
The brand is excited to link up with a luxury department store, so customers can engage in a more intimate retail shopping experience.
'Over the last 10 years, our main priority has been to successfully expand into new markets and raise the profile of the brand. We’ve witnessed high growth in the last few years, and our goal is to explore new and innovative ways to engage a wider market, allowing consumers more diverse ways to shop and interact with Forever Unique,' say the founders. 'We’ve seen high customer demand for accessible ways to shop, so we’re excited to be offering a concession in a luxury department store like Selfridges, where customers can visually see, try, and shop the product for a more intimate retail experience.'
The new Selfridges concession opened today (Monday 30 July 2018) and is positioned between Topshop and Ted Baker, and will offer a curated edit of Forever Unique clothing and accessories.
'We’re delighted to welcome Forever Unique to our collection of fashion-forward brands at Selfridges Trafford – and even more excited by the fact that it is a home-grown brand, something we always love to champion,' says Vicki Cain, general manager at Selfridges Trafford.