Swedish bed manufacturer Hästens has reopened its 852 sq m store in the brand's hometown of Köping after an extensive renovation. The round building, designed by architect Tomas Ericksson in 2002, will be the first store to feature the brand's new store concept: Sleep Spa, a boutique experience never seen before in the bed industry.
'The Hästens Sleep Spa is designed to highlight the beds and create a harmonious atmosphere when searching for the right bed. We have replaced the old lighting with modern LED technology, and thanks to dim lighting and calm music, the visitor can truly relax. Lay down for a while, you can even take a nap if you want to,' says Linnea Blank, retail concept designer at Hästens.
Each part of the store is carefully designed to engage the senses and help the visitor to discover their own bed preferences. All elements that can interfere with the visitor's ability to relax and just focus on the bed have been removed. As a result, at Hästens Sleep Spa there are no bedside tables, bed linens or other accessories to distract from the most important concerns when choosing a bed: sensation and comfort are at the store format's core.
Just like the inside of a Hästens bed, the shop features high quality natural materials such as hardwood oak flooring oiled with white hard wax, so the veins of the wood shine through.
'We have used the amazing space and light in the building while creating a private and tranquil environment for our customers. A place where they can try our beds in peace and quiet. Using different types of walls, both closed and open, we have created separate spaces in the otherwise large area,' says Blank.