FENDI has opened the FENDI Kiosk at the Selfridges Corner Shop on Oxford Street, London. The Roman Maison is the first luxury House to take over the area entirely, and has been totally transformed for August into a summer spectacular. Bringing all the bzz of a traditional Roman piazza to Selfridges, the FENDI Kiosk comprises a variety of different kiosks, each presenting a special animation and bringing an iconic part of Rome to London.
The FENDI Kiosk features the global pre-launch of the pieces featuring the FENDI/FILA logo created by artist @hey_reilly via his 'fake news' concept, re-appropriated by the House across ready-to-wear and accessories, which first hit the runway last February at the Women's Fall/Winer 18-19 Fashion Show. In addition, a selection of Fall/Winer 18-19 pre-launches are on offer.
Visitors will be able to send a customised FENDI postcard to loved ones direct from the space. Shoppers will be able to discover a series of four different postcard designs, each one tracing the history of the FF logo. Guests can create a special message written on the postcards via an in-house calligrapher onsite.
The FENDI Kiosk will also offer a youthful and vibrant animation in the form of 'balloon drops' – giant inflatable, special edition FF logo balloons in blue, red and white will be freely distributed in limited quantities twice a day, between 12pm-1pm and 6pm-7pm. Totally unique and created especially for Selfridges, they serve as the perfect memento of a visit to FENDI's piazza.
Juxtaposed with this stand, guests can take a special selfie in a retro photo booth to capture shots of friends and family during the visit; another gift they can take home with them.
One of the most integral parts of the animation is a partnership with Italian icecream Steccolecco, brought to London and Selfridges for the first time by this exclusive collaboration with FENDI. Steccolecco, renowned for its use of natural ingredients, has created two unique ice creams for the occasion. Visitors will be able to purchase lollies from a custom-made FENDI x Steccolecco Gelato stand.