Retail and leisure development company Boxpark has announced plans to revive Madeira Terrace in Brighton into an internationally renowned retail-and-leisure-as-entertainment destination. Boxpark has submitted plans to Brighton & Hove City Council to demonstrate the company's desire to secure a 12 month exclusivity period to explore design, funding and management opportunities for the regeneration project, which will see the area become an international class beachfront development. Boxpark specialises in creating unique entertainment spaces, and currently has locations in Shoredtich and Croydon, with Boxpark Wembley Park due to open in late 2018.
The project aims to revive the crumbling Victorian arches, and create a world class retail and leisure development, incorporating a new premium hotel operator. The development would see the arches augmented with a new building and urban green spaces that would aim to substantially increase commercial performance in the area by creating hundreds of jobs and encouraging international tourism to Brighton and Hove.
Brighton and Hove resident and Boxpark founder, Roger Wade developed the plans alongside project creator, Paul Nicholson from Brighton founded Chalk Architecture, with a goal of restoring Madeira Terrace to its previous grandeur, retaining the magnificent arch structures whilst substantially increasing the commercial performance of the area and food and beverage offering for locals and visitors alike.
'As a Brighton and Hove resident, I’m passionate about the regeneration of our outstanding seafront. Madeira Terrace is the embodiment of the Victorian grandeur that saw Brighton become the UK’s favourite seaside destination. Our proposal aims to redevelop this much loved area to create a year round retail and leisure destination to be enjoyed by local residents and visitors to the coast alike. We’re looking forward to the opportunity to work with Brighton & Hove City Council, local stakeholders and businesses and our development partners over the next 12 months to explore how we bring the Boxpark concept to Brighton, whilst retaining the architecture and heritage that our seafront is synonymous with,' says Wade.
'Boxpark’s innovative and refreshing approach to the retail and leisure sectors will be a perfect match for this potentially iconic development. The development team assembled combines local sensitivity with international expertise. I have absolute confidence that we will secure strong investor interest from a wide range of UK institutions, property companies and international investors including sovereign wealth funds, many of whom may normally be constrained to investing in London,' says Paul Williams, development investment advisor at Morgan Williams.
Paul Nicholson, director at Chalk Architects, adds: 'Further to developing a concept to save the Madeira Arches in 2015, we have had an ongoing constructive engagement with the local community about our ideas via our social media. In response to significant public interest the scheme has evolved over time into a dynamic proposal of new & enhanced public space wrapping around leisure, hospitality and commercial office use. Working with the Boxpark team has transformed the scheme into an exceptionally exciting prospect.'
Scott Marshall, regeneration advisor at Marshall Regen, says: 'The regeneration of Madeira Terrace is a key priority for the City Council and by working in partnership with Boxpark, its sustainable future can be realised. Boxpark are committed to engaging with stakeholders including local businesses, Brighton Marathon, Yellowave, Sea Lanes and the Concord to maximise the project’s economic, social and visitor economy growth potential.'