Wherewolf brings digital shopping to St Martin's Courtyard

WhereWolf, the first ever searchable and shoppable fashion store, has launched its debut pop-up store at 6 Slingsby Place, St Martin’s Courtyard. Open until 15 August, the pop-up brings the brand's innovative digital experience to bricks and mortar. shoppers can utilise WhereWolf’s app in store, searching the inventory in real-time and also benefitting from the price drop feature, which notifies customers if the price of their desired item is reduced.

The store brings leading British and European independent designers such as Emin & Paul, Blake Mill, and Eudia to Covent Garden, with their most recent collections and previews of their upcoming merchandise, which is updated hourly.

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Visitors can experience a series of fashion masterclasses and workshops, allowing WhereWolf customers to interact with the products.

'WhereWolf choosing St Martin’s Courtyard for their first UK pop-up shows not only the quality and popularity of the destination but also our ability to provide a platform on which to showcase innovative retail concepts for brands that are at the forefront of the industry,' says Charles Owen, portfolio executive at Shaftesbury, on behalf of Longmartin Properties.

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