Fine food store and restaurant chain Eat17 has opened a new store in Hammersmith, complete with an indoor street food market and yoga classes. Eat17 combines elements of a convenience store with a dining scene. The new store is situated on Smiths Square Market on Fulham Palace Road and is the fifth addition to the Eat17 chain, which has stores already in Walthamstow, Hackney, Whitstable and Bishop’s Stortford.
Designed by creative studio Fourmation, The Hammersmith addition offers an interactive shopping experience that reinvents the market hall, offering the finest food and drink, 100 refillable food lines, an indoor street food market and yoga classes in store.
Eat17’s own brand ranges such as Bacon Jam and fresh bakery items share aisles with everyday SPAR essentials and local concession ranges. There is also self-serve coffee, wine and beer growlers as well as signature coffee in the bar area and soft serve icecream.
The dining area consists of three street food booths serving up fresh dishes from local food concessions including The Pizza Project, Knowing Meat knowing You and Bun Kabab of Empress Market Pakistani Kitchen. The booths are surrounded by plants and feature lighting and there is a seating area opposite. A 185 sq m mezzanine room will host yoga classes.
'We’re very excited to open our new store in Hammersmith as part of Eat17’s plans to expand across London. The Hammersmith store is a great addition to our stores and restaurants and it should serve the area well in a prime location on Fulham Palace Road,' says James Brundle, co-founder of Eat17. 'We aim to offer customers the finest quality food and drink – bringing the best from local concessions together with our own-brand ranges. We aim to provide an eco-friendly shopping experience and our 100 refillable food lines are very popular with customers who wish to cut down on their plastic use. They can bring their own reusable containers and refill items such as olive oil, detergent, pasta, rice, cereals, nuts and grains.
'The indoor street food market dining concept has proven to be a hit in our Bishop’s Stortford store and we expect the reception to be just as positive in the new Hammersmith store. Providing the best experience for customers is at the heart of everything we do at Eat17 and that’s why we’ve chosen to use the well-lit mezzanine space for yoga classes to add to the customer experience on offer,' continues Brundle.
Eat17 will be opening another store in High Road in Leytonstone later this year, which will be the sixth store in the Eat17 chain.