McDonald's opens luxury pop-up in Kensington

To celebrate the national rollout of The Signature Collection, fast food chain McDonald’s has launched a UK-first reservation only restaurant. The luxurious pop-up was designed by Made in Chelsea’s luxury expert, Mark-Francis Vandelli, allowing guests to enjoy a decadent Signature burger, alongside a string quartet, velvet curtains and fine (burger) art.

JMP01306.jpg

Made in Chelsea’s self-appointed ‘hedonist, perfectionist’, Mark Francis Vandelli was asked to create the grandest version of a McDonald’s restaurant the Kensington crowd had ever seen. Known for his staunch social etiquette, Vandelli left no element of the interior without his iconic touch.

JMP01394.jpg

At the fine-dining inspired luxury McDonald’s, guests were welcomed into the restaurant by a string quartet, before being escorted to their table to sample one of The Signature Collection burgers. They were then able to enjoy the decadent surroundings of rich burgundy drapes, ornate candelabra and fine (burger) art displays. Each burger was served to diners under a silver cloche by a uniformed butler.

Latest issue

  • 1

Projects

  • 1

Latest windows:

  • 1

Features

  • The changing definition of luxury +

    Read More
  • CES 2019: 5 Key Takeaways +

    Read More
  • Health & Beauty 2019: Educate, Play, Share +

    Read More
  • 1

Out & About

  • Art Basel Miami 2018: Highlights +

    Read More
  • Out & About: London Design Festival 2018 +

    Read More
  • Out & About: Retail Design Expo 2018 +

    Read More
  • 1

Insight

  • High-Street Retailers should cater for the elderly +

    Read More
  • The growth of franchises +

    Read More
  • Why Using Live Video Chat is Great for Customer Service +

    Read More
  • 1

Karl McKeever

Read Karl's column every month in Retail Focus

karlmckeever-retailfocus2013.jpg

Read More ...

Exclusive Q&A

Stephen_Briars.jpg

Stephen Briars,
Creative Director,
The Conran Shop
Read More...

 

We use cookies to improve our website and your experience when using it. Cookies used for the essential operation of the site have already been set. To find out more about the cookies we use and how to delete them, see our privacy policy.

I accept cookies from this site.

EU Cookie Directive Module Information