New York-based lifestyle brand Away has opened a store in Seven Dials, London, its first permanent location outside of the U.S. Located at 9 Earlham Street, the 278 sq m space showcases the brand’s complete line of luggage and travel accessories.
'We are thrilled to have secured Away’s first UK flagship store at Seven Dials. The brands innovative and premium products will complement the retail line up and grow the appeal of this emerging luxury market within a central London location. This type of exciting international brand will add to the shopping experience and Away will be a great fit for the high number of visitors and global travellers that shop at Seven Dials,' says Sam Bain-Mollison, head of retail at Shaftesbury.
Jen Rubio, co-founder and chief brand officer of Away, adds: 'We’re thrilled to open our first UK store at Seven Dials alongside so many other iconic brands. We view our stores as much more than a place to just sell products, but as a hub to bring together a community of people who love to travel as much as we do, and to inspire them to plan their next trip. London is an incredible city that draws people from all over the world, so I’m thrilled to deepen our roots in this vibrant and global location.'