The Conran Shop has collaborated with visual discovery engine, Pinterest to create a multifaceted experience for consumers in celebration of London Design Festival. Blurring the boundaries between physical and digital worlds, the collaboration offers customers an interactive journey through the world of design to discover new ideas to plan for, and products to purchase.
Beginning with a landmark window display, the installation presents customers with a winding pathway lined with 1,600 red-topped ceramic pins. This leads visitors into the store to discover The Conran Shop's brand product range, which includes new special editions designed with the expertise of a selection of renowned brands, including Vitra, Knoll and Carl Hansen & Son.
Over the next month customers will be able to interact with the installation through Pinterest Pincodes, which will be featured on hero products throughout the store. Customers can scan the pincodes with the camera in the Pinterest App to discover curated ideas, products and other content on Pinterest from brands such as The Conran Shop.
Customers will also be able to use their smartphones to explore the products and activate unique digital experiences via integrated Near-Field Communication (NFC) technology. The NFC tags, powered by printed-electronics specialist, Thinfilm, are activated by tapping a smartphone on a featured hero product, which will automatically be added to a bespoke ‘Conran Wishlist’ on the customer’s personal Pinterest board, presenting a unique opportunity to create, curate and share tailored mood boards while browsing the store.