London-based womenswear label ME+EM has opened its first in-store concession in Selfridges, London. The brand already has five stores across Central London, as well as a successful online business. ME+EM is located by the Denim Studio on level 3 and will showcase its contemporary edit of trousers, knitwear, jersey and outerwear.
'I'm delighted that ME+EM will be joining Selfridges London this September. An institution of British fashion, Selfridges has long championed innovative brands, and as a British label we're proud to become part of that story. I believe the ethos of Selfridges perfectly aligns with ME+EM's own dedication to contemporary design, intelligent edits and luxury quality,' says Clare Hornby, founder and creative director of ME+EM.
'We are thrilled to introduce ME+EM to Selfridges. The partnership first came to mind when more and moe editors I met during fashion week were all wearing the trousers particularly. Since the announcement we had a lot of requests from customers for the brand. ME+EM provides a great consideration on trend, designs, solutions and most importantly comfort. We feel that the brand will fit perfectly into the Denim Studio, which has become the hub for a more relaxed style aesthetic,' says Lydia King, director of womenswear at Selfridges.