Menswear retailer dunhill London has opened a flagship store in Ginza, Tokyo, marking a new chapter for the British house. A masculine luxury shopping experience has been created, which harmoniously blends a new bar and barber concept alongside the latest collections by the brand's creative director, Mark Weston.
A new language of retail design builds an engaging visual conversation, where engineering and craftsmanship are combined to create a masculine and contemporary space, through the interplay of bronzed brass and wood, together with signature black leather and black metal details, recognisable codes of the brand.
The iconic metal and glass facade leads to an open and clean space that showcases the best of British luxury menswear in an understated, relevant and approachable way.
The classicism and tradition of the formal collections are displayed alongside contemporary casualwear and accessories, showing the different facets of the dunhill man’s wardrobe.
A dedicated shoe lounge features marble and metal displays highlighting the extensive range of newly launched sneakers and handmade English shoes, alongside a new tailoring room for bespoke and made-to-measure services.
A dunhill bar is located on the first and second floors, and serves Japanese contemporary fusion food with a British twist curated by Yoshihisa Akiyama, head chef of the restaurant Ginza Mutsukari. Signature dishes including Wagyu beef tartar with mint sauce and mashed potatoes are served at brown marble tables with brass details and tobacco velvet banquette seating.
The dunhill barber service on the first floor is an experience of understated luxury and relaxation offering tailored men’s grooming, shaving and treatments in partnership with The Barba Tokyo, a new traditional barber brand established in Tokyo.
'It is an incredibly exciting time for dunhill as we continue to build and share our new vision for the house. Our new Ginza store brings a complete elevated brand experience to our most important market and further cements our position as the leader of British luxury menswear,' says CEO Andrew Maag.