Louis Vuitton has unveiled a pop-up store dedicated to fragrance in Selfridges, London. Coinciding with the worldwide launch of its new scent Attrape-Rêves, the Louis Vuitton pop-up space will run until 19 October 2018. The pop-up space reflects both the floral and fauna inspirations behind the fragrance. Delicate flowers in ombré shades of pink and silver are suspended from the ceiling whilst elsewhere, oversized metallic butterflies gently hover.
Located on the ground floor of Selfridges London, the fragrance pop-up is part of a permanent Louis Vuitton concept store with themes on rotation, showcasing a variety of new products from Women’s to Men’s collections, accessories to travel items, presenting the versatility and the continuous search for innovation and surprise, distinguishing aspects of the Louis Vuitton philosophy.