Louis Vuitton opens fragrance pop-up at Selfridges

Louis Vuitton has unveiled a pop-up store dedicated to fragrance in Selfridges, London. Coinciding with the worldwide launch of its new scent Attrape-Rêves, the Louis Vuitton pop-up space will run until 19 October 2018. The pop-up space reflects both the floral and fauna inspirations behind the fragrance. Delicate flowers in ombré shades of pink and silver are suspended from the ceiling whilst elsewhere, oversized metallic butterflies gently hover.

Located on the ground floor of Selfridges London, the fragrance pop-up is part of a permanent Louis Vuitton concept store with themes on rotation, showcasing a variety of new products from Women’s to Men’s collections, accessories to travel items, presenting the versatility and the continuous search for innovation and surprise, distinguishing aspects of the Louis Vuitton philosophy.

Latest issue

  • 1

Projects

  • 1

Latest windows:

  • 1

Features

  • Colour & Materials: Pushing the Boundaries +

    Read More
  • Opinion: Is plus-size a growing sector of fashion? +

    Read More
  • Feeding our need: Restaurant design +

    Read More
  • 1

Out & About

  • Out & About: London Design Festival 2018 +

    Read More
  • Out & About: Retail Design Expo 2018 +

    Read More
  • Out & About: VM & Display Show 2018 +

    Read More
  • 1

Insight

  • The Use Of Branded Currency In Retail +

    Read More
  • An Illuminated Welcome +

    Read More
  • Pixalux LED double sided illuminated shelves enhance the brand image of Bamford +

    Read More
  • 1

Karl McKeever

Read Karl's column every month in Retail Focus

karlmckeever-retailfocus2013.jpg

Read More ...

Exclusive Q&A

Michelle-Anthropologie.jpg

Michelle Kyle
District Visual Manager
Anthropologie
Read More...

 

Search Our Site

Media Partner Events

 

 

We use cookies to improve our website and your experience when using it. Cookies used for the essential operation of the site have already been set. To find out more about the cookies we use and how to delete them, see our privacy policy.

I accept cookies from this site.

EU Cookie Directive Module Information