Iconic vintage menswear brand, Farah has relocated and upsized its Seven Dials store at 3 Earlham Street, following a sustained strong performance in the area. Designed by Yum Retail, the store spans across two floors; ground and basement, providing space for a larger collection of menswear fashion and footwear. It features bespoke and sourced furniture, with traditional reclaimed pottery floorboards, galvanised metals and vintage fluorescent lighting, inspired by British 50’s industrial factories.
Shaftesbury has recently invested in Earlham Street’s appearance and accessibility. Works have been completed to enhance shop fronts, improve road surfaces and widen pavements, creating a more modern, accessible atmosphere for shopping and dining. Farah’s new upsized store joins Dutch eyewear brand, Ace & Tate, which opened its UK flagship store on Earlham Street earlier this year.
'Working with great brands, such as Farah, enables Seven Dials to offer our visitors the best choice of fashion with an individual edge, all within the heart of the West End. Driven by the demand for menswear, Farah has gone from strength to strength and we are pleased to have been able to help them expand and maximise their full potential on the newly revitalised Earlham Street,' says Charles Owen, portfolio executive at Shaftesbury.
Mark McCann, brand director at Farah, adds: 'We’re excited about this new chapter in our retail development. Earlham Street has always been our home in London, and this new store will allow us to provide an even better consumer experience.'