Moncler launches The House of Genius concept stores

Moncler has launched 'The House of Genius', a new concept store for its Genius collections. Launched in New York and Tokyo this week, the stores will be in place until late 2018 and will also feature in more than 50 pop-ups within the brand's monobrand boutiques, in several department stores and selected boutiques worldwide.

MONCLER_GENIUS_BULDING_THE_HOUSE_OF_GENIUS_NEW_YORK_1_MONCLER_PIERPAOLO_PICCIOLI.jpg
New York

The House of Genius stores in New York and Tokyo, and the pop-ups in the Moncler monobrand boutiques redefine the concept of temporary space and reserve an unprecedented Moncler experience for the consumer, rewriting the rules of the single brand, which becomes concept store.

MONCLER_GENIUS_BULDING_THE_HOUSE_OF_GENIUS_NEW_YORK_2_MONCLER_1952.jpg
New York

Designed with an all-round curatorial approach, the two concept stores in New York and Tokyo are designed as interactive spaces, animated by special activities to connect them even more and to establish a close and comprehensive contact with the metropolitan context in which they insert themselves.

MONCLER_GENIUS_BULDING_THE_HOUSE_OF_GENIUS_NEW_YORK_3_MONCLER_GRENOBLE.jpg
New York

Unique creations can only be found at the stores, developed with the designers of the Moncler Genius project and sometimes implemented with highly significant specialised co-branding.

MONCLER_GENIUS_BULDING_THE_HOUSE_OF_GENIUS_NEW_YORK_7_MONCLER_FRAGMENT_HIROSHI_FUJIWARA.jpg
New York

'Today's world has change enormously,' says Remo Ruffini, chairman and CEO of Moncler. 'Communication has been totally revolutionised. The consumer wants to see something new everyday and expects new shapes and languages to interact with a brand. Moncler Genius represents the way in which the brand projects into the future. A future that starts now.'

MONCLER_GENIUS_BULDING_THE_HOUSE_OF_GENIUS_TOKYO_01.jpg
Toyko

Moncler Genius is a multi-faceted project that brings together complementary and diverse products that become a story and platform for a creative adventure, designed to take a real gamble on tomorrow and looks to the future. The House of Genius crosses the entire global scene to tell a formiddable story of evolution, innovation and experimentation.

MONCLER_GENIUS_BULDING_THE_HOUSE_OF_GENIUS_TOKYO_03.jpg
Toyko

The House of Genius in New York is located at 106 Spring Street in SoHo, and the Tokyo one at 5-2-12 R2-A Minami - Aoyama, Minato-Ku.

Latest issue

  • 1

Projects

  • 1

Latest windows:

  • 1

Features

  • Leading Lights +

    Read More
  • From concept to store: A two-way communication process +

    Read More
  • Discover and delight: High street banks +

    Read More
  • 1

Out & About

  • Out & About: London Design Festival 2018 +

    Read More
  • Out & About: Retail Design Expo 2018 +

    Read More
  • Out & About: VM & Display Show 2018 +

    Read More
  • 1

Insight

  • GDPR: Key elements for businesses to consider +

    Read More
  • Boost your business’ sales with a strategic visual merchandising plan +

    Read More
  • A guide to Liability Insurance +

    Read More
  • 1

Karl McKeever

Read Karl's column every month in Retail Focus

karlmckeever-retailfocus2013.jpg

Read More ...

Exclusive Q&A

John-Leon-web.jpg

John Vincent
Co-founder
Leon Restaurants
Read More...

 

Search Our Site

Media Partner Events

 

 

We use cookies to improve our website and your experience when using it. Cookies used for the essential operation of the site have already been set. To find out more about the cookies we use and how to delete them, see our privacy policy.

I accept cookies from this site.

EU Cookie Directive Module Information