Wayfair to launch US pop-ups for holiday season

Online home retailer Wayfair is launching two holiday pop-up shops on 1 November 2018 in America. With locations at the Natick Mall in Natick, Massachusetts and the Westfield Garden State Plaza in Paramus, New Jersey, Wayfair will invite shoppers to explore the unlimited possibilities in home enabled by its flagship e-commerce site.

'We are bringing the Wayfair brand directly to shoppers in a completely new format this holiday season,' says Ed Macri, chief product and marketing officer at Wayfair. 'Building on the success of our television advertising and direct mail, this pop-up experience is yet another way we are deepening engagement with customers beyond our online presence.'

To help visitors discover even more from Wayfair, customer service and home design experts will be on site to answer questions, recommend products and introduce shoppers to innovative new home solutions including Wayfair’s e-design platform. In other areas of the pop-ups, customers can learn how to tackle home improvement projects at the 'How-To' station and browse more than 100 fabric swatches to create their very own custom furniture. Visitors will also be able to browse Wayfair’s online selection, place orders for next-day or two-day delivery, purchase gift cards and shop a curated selection of tabletop and housewares items on display in-store.

'For the first time ever, shoppers will be able to step into the world of Wayfair,' adds Macri. 'We’re excited to connect with shoppers face-to-face and introduce them to the endless possibilities in shopping for home. We look forward to welcoming both new and loyal customers in an even more personal way this holiday season.'

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