Nespresso has announced a partnership to open a series of Nespresso Boutiques within further John Lewis & Partners stores across the country. Launching in John Lewis & Partners Oxford Street on Friday 5 October, the expansion plan will continues to see further launches in John Lewis Cheadle today (Wednesday 10 October) and John Lewis Cambridge on 11 October. This is in addition to Nespresso Boutiques at Sloane Square, Kingston, Horsham and Nottingham that are already trading.
Each location will offer consumers the chance to immerse themselves in the world of Nespresso by sampling the wide variety of coffee blends and learning more about the brands commitment to every stage of the bean to cup process.
Additionally, coffee lovers will also be able to discover more detail about the brand’s strong commitment to sustainability, Nespresso capsules are infinitely recyclable and Nespresso has the capacity to recycle 100 per cent of all capsules.
Each John Lewis & Partners location will take one of three different forms; the Boutique In Shop, is a fully fledged boutique that will offer consumers the opportunity to purchase Nespresso accessories and coffee. The Pop-Up style is a mini version of the boutique, placed within the shopping centre itself or foyer of John Lewis, whilst the third form The Micro Boutique, offers consumers the perfect option to purchase Nespresso on the go via a self-selection station whereby consumers can purchase via an automated setup.
'From our unparalleled commitment to sustainability and diverse range of coffee to our innovative machine systems, we are constantly enhancing and reinventing how consumers experience Nespresso through every part of our business,' says Francisco Nogueira, managing director of Nespresso UK & ROI.
'Our new Boutique concept is the latest example of our commitment to innovation and sustainability, showcasing the cornerstone of our business and delivering our promise to provide the highest quality coffee. At Nespresso, one of our aims is to ensure all our UK customers are no more than one hour from a Nespresso boutique. We are excited to launch this Boutique in partnership with John Lewis and bring the Nespresso experience closer to more customers.’'