Tottenham Court Road in London has welcomed the IKEA Planning Studio this week – the first step in IKEA UK and Ireland’s new city centre approach. The Planning Studio specialises in kitchens and bedroom storage, giving customers an easy and convenient way to get the advice and inspiration they need to browse, plan and order furniture for a bigger project in their home.
'Our new city centre approach brings IKEA into the heart of London and is designed to complement our larger stores and digital offering, so customers have a wide range of choices that suit their needs and lifestyles,' says Jane Bisset, IKEA London City Centre Market leader.
'The IKEA Planning Studio on Tottenham Court Road will give Londoners a relaxed and professional experience to get the advice and inspiration they need to plan more complex or large-scale home projects, with the expertise and specialist support of our co-workers, alongside a great service package.'
To celebrate the opening of the new city centre location, IKEA’s iconic blue FRAKTA bag has been given a mini makeover revealing a new way of shopping at the Planning Studio. The bag has been designed to fit only the essentials such as a set of keys, phone and a wallet. IKEA Tottenham Court Road will organise the rest.
In addition to the Planning Studio on Tottenham Court Road, IKEA is currently exploring other suitable locations in London for a similar format in addition to IKEA Greenwich which will open early next year. The plans are part of the retailer’s new city centre approach, bringing the IKEA brand closer to the many people in London whilst making the experience even more convenient.
Customers have the choice of booking an appointment online at www.ikea.co.uk or simply by dropping into IKEA at 95 Tottenham Court Road.