Shaftesbury has announced the first two restaurants to sign as part of Central Cross, a new 4,459 sq m mixed-use development at the eastern gateway to Chinatown London. Award-winning Sichuanese restaurant, JinLi and casual noodle and dumpling concept, Modern Shanghai will open new restaurants at the scheme this winter.
Winner of ‘Best in England’ at the Golden Chopsticks Awards in April, JinLi will open its second restaurant in the area, taking a 399 sq m unit with space for 150 covers. Designed by an in-house team, the restaurant interior will include wooden panels and modern soft lighting with fittings and tableware imported from China. There will be a digitalised menu for customers to read, replacing the traditional paper menu. The new Chinatown London restaurant is due to open this winter, with a special Sichuan opera performance.
Joining JinLi Chinatown is casual noodle and dumpling concept, Modern Shanghai, which will open a 371 sq m restaurant. Designed by Habi Creative, the interior will have a simple modern design to reflect the feel of Shanghai, featuring wooden panelling, grey marbled tables and furnishings with gold finishings. The restaurant will also feature a display at the front, with chefs preparing fresh dumplings and noodles.
'We are thrilled to announce two key restaurant signings, an exciting milestone in the evolution of Chinatown London. JinLi Chinatown and Modern Shanghai are both creative new concepts from existing Chinatown operators that perfectly reflect our strategy to introduce new flavours to Chinatown London, offering the very best Chinese and East Asian cuisine in the capital,' says Julia Wilkinson, head of group restaurant strategy at Shaftesbury.
'2018 has been a significant year for our brand’s expansion and we are proud to be a part of the brand new Central Cross development. This Chinatown London location will offer innovative and exclusive new dishes, with the aim of playing a big role in redefining London’s Sichuanese culinary landscape. With its reputation as London’s leading destination for East Asian cuisine, we couldn’t think of a better place to launch our second London restaurant and to offer such dishes. We look forward to delivering a refined and modernised Sichuanese dining experience, without losing the essence that has been enjoyed by generations after generations,' says Yi Fei, the owner of JinLi Chinatown.