In celebration of G-SHOCK’s 35th anniversary, the brand has collaborated with virtual act, Gorillaz. The collaboration launches a collection of limited edition new watches, designed specifically with band members 2D, Murdoc Niccals, Noodle, and Russel Hobbs in mind. The brand's Carnaby Street flagship has been taken over by the collaboration.
The collaboration sees Gorillaz help G-SHOCK creator Mr. Ibe realise a lifelong dream, hatching a plan to reach their mutually aligned intergalactic goals.
The flagship's storefront and in-store have been taken over, including a mock up of the vehicle the characters use in their films to reach outer space.