With Christmas on the horizon, notonthehighstreet is opening two festive pop-ups in London. The first, located at Waterloo Station, has opened today and will run until 22 November. The second will be located at Westfield London in the North Atrium on the ground floor, and will run from 3 December - 24 December.
Designed in collaboration with Initials, both of the three-week pop-ups will provide shoppers with an opportunity to buy from a curated collection of gifts from the site’s 2018 Christmas collection. Items will include personalised Christmas Eve boxes and baubles, customisable jewellery and a selection of gifts from stocking fillers through to larger, limited edition and one-off, artisanal items.
Each of the two locations will also feature information about the partners behind the gifts, to highlight the skilled craftsmanship of some of the UK’s best small creative businesses who sell through notonthehighstreet. The Westfield pop-up will incorporate opportunities for live personalisation and ticketed experiential workshops so that shoppers hunting down the perfect Christmas gift for a loved-one will be able to co-create something special, with the help of selected notonthehighstreet partners, while they shop.
'Our pop-ups will be an opportunity for our customers to really get to know notonthehighstreet this Christmas,' says Ella d’Amato, chief commercial and marketing officer at notonthehighstreet. 'We are working with some of our most innovative Partners to develop carefully curated ranges of products for each location which showcase the best of the unique gifts that can be found on our marketplace this festive season. We hope it will help our customers to understand the work of the 5,000 creative small businesses that sell through notonthehighstreet by bringing their stories to life and demonstrating their passion for creativity in a way which it can be hard to appreciate when you’re browsing online.'