Virgin Holidays has opened its biggest store to date, totalling 157 sq m, located at centre:mk. Designed by YourStudio, the £500,000 flagship ‘v-room’ is the first ever travel store to offer personalised spa treatments. Virgin Holidays' award-winning ‘v-room’ concept is revolutionising the high street holiday booking experience, allowing shoppers to receive complementary massages and manicures, alongside a virtual reality rollercoaster and an exotic cocktail bar.
'This well-established brand is a great addition to our retail line-up and their selection of centre:mk for their biggest flagship store to date is testament to the extensive £60 million investment in the shopping centre. We are keen to create the best consumer experiences at centre:mk and encourage leading brands to express themselves. Seeing Virgin Holidays successfully open its half million pound flagship ‘v-room’ store in the centre bodes well for the future,' says Ed Sellick, on behalf of centre:mk joint owners, Hermes Investment Management and AustralianSuper.