Canada Goose has launched a pop-up store in Beijing, the latest step in the brand’s journey into Greater China, building on the launch of the Tmall e-commerce platform and the Hong Kong store located at the IFC mall. The Beijing pop-up is located in the lobby of The Opposite House in Sanlitun and will offer a large assortment of the most popular Canada Goose products including Fusion Fit sizing.
The store is a prelude to the Canada Goose 'Warmth Without Boundaries' experience, launching at the north outdoor area of Sanlitun in Beijing from 23-30 November, as well as a permanent store opening in Taikoo Li Sanlitun North Mall this winter.
The opening of the new pop-up store in Beijing provides an opportunity for Canada Goose to showcase the FW18 collection; designed with a function first approach these items are as at home in the Canadian Arctic as on urban city streets. Consumers in Beijing are now able to experience the brand first hand and discover the authentic stories that shape Canada Goose. The pop-up displays Fusion Fit sizing specifically designed for smaller body types and six styles that are exclusive to the pop-up.
The pop-up will bring the Canadian north to Beijing through displays of prints by Inuit artists and elegant imagery that feature the brand’s 'Goose People' and the environments in which they live and work – the North.