Arket has opened its first store in the West Midlands within the Bullring Estate in Birmingham, located on Bullring’s upper level. The 1,207 sq m store was designed by the brand's in-house team, and features the full men's, women's, children's and lifestyle collections, as well as a café promoting fresh, seasonal and sustainable Nordic recipes.
Arket adds to Hammerson’s considerable track record of supporting new brand roll-outs across the UK, including German fashion group, HUGO BOSS, which launched its first HUGO store outside of London and second in the UK at Bullring on 1 November (read more here). NYX Professional Make Up opened its first standalone store in the West Midlands earlier in the year and US make-up brand Morphe Cosmetics will shortly open its first store outside London and second in the UK.
'It is a significant achievement for Bullring, as well as Birmingham, that Arket selected the centre for continued expansion across the UK. With the recent addition of HUGO and NYX and Morphe coming soon, Arket is a fantastic flagship addition to our leading aspirational fashion line-up. I am confident the unique offer will be extremely popular with our shoppers,' says Iain Mitchell, commercial director at Hammerson.