The current craze of unicorns is certainly showing no signs of slowing down. Meadowhall in Sheffield has welcomed an immersive unicorn themed pop-up store for shoppers to experience this Christmas. Located on lower Park Lane, the 80 sq m store offers a wide range of unicorn-themed gifting products including bags, mugs, toys and stationery.
Unicorn Meadow offers a highly sensory environment that taps into the four senses of smell, sound, taste and feel. Embracing the current trend of unicorn merchandise, the store allows Meadowhall’s visitors to immerse themselves into the enchanting world of Unicorn Meadow. The store also includes a number of ‘Instagram moments’ designed to encourage visitors to share their experiences online, and since opening the brand has already engaged with more than 400,000 followers across social media.
'The Unicorn Meadow store is a unique immersive experience that complements the great range of stores and restaurants available to visitors during the peak seasonal period. Together, they create one of the most comprehensive and engaging Christmas experiences available, one that is designed to drive footfall, dwell, spend and interaction,' says Jon Brookes, senior asset manager for British Land, co-owner and asset manager of Meadowhall.