The Topshop Topman flagship store on Oxford Circus has unveiled an interactive snow globe in its window, giving customers making a purchase the chance to play inside. They simply have to catch gold tokens in a whirlwind of metallic confetti in order to win prizes, and everyone is a winner.
Each player is entered into a lucky dip to win on-the-spot prizes ranging form gift cards and beauty treats through to a £1,000 personal shopping spree. A camera inside the globe records each shopper's experience, allowing them to share it on social media.
The Snow Globe will be in place until 20 December 2018.