H&M has reopened its Hammersmith store at Kings Mall shopping centre. The 2,300 sq m store has been given a complete makeover, reopening with a brand new interior look and feel. The Hammersmith store contains a number of new services, including a Repair and Remake station, which encourages customers to keep garments for longer by mending H&M clothes without charge for H&M Club customers. The service station also offers embroidery personalisation, with customers able to personalise any suitable garment from just £3. H&M Hammersmith also contains a permanent florist shop-in-shop offering bouquets of seasonal blooms.
The store has been designed to make shopping in store an inspirational experience for H&M customers in Hammersmith. The interior creates a warm and welcoming atmosphere, with flagstone flooring and a host of live trees and plants creating a covered courtyard feel.
The three floors of the store are connected by a striking wrought iron staircase, and digital screens outside of the generously sized fitting rooms show images of customers wearing their recent purchases shared using the #HMxME hashtag on Instagram.
H&M Hammersmith is the first store in the UK to introduce self checkouts in addition to regular till points, and customers will also be able to place new online orders or collect an existing order from the in-store service desk.
The Ladieswear, Menswear, Divided and Kids departments are filled with a product assortment that has been specifically tailored to the Hammersmith customer. The store also features H&M Home products, as well as a garment recycling point.