ICON Outlet welcomes 12 more brands to its line-up

ICON Outlet, the new 19,509 sq m shopping destination at The O2 in Greenwich, has welcomed 12 more retailers to its line-up. Since launching in October, 12 new brands have opened including ASICS, Build-A-Bear Workshop, Radley London, Remus Uomo, Moss Bros., Lead + Ball, Sunglass Hut, Miss Sixty, Karen Millen, Scotch & Soda, and most recently Tommy Hilfiger and FatFace. Also opening later this month will be French Sole and OSPREY LONDON.

The signings align with ICON Outlet’s vision to make global fashion accessible and appeal to a wide cross-section of consumers, both local to London and visiting.  Placing ‘experience’ firmly at the core of the destination, ICON Outlet blends with the existing offer of The O2, and hosts a range of experience-led services, including personal shoppers and stylists, hands-free shopping, and unique event shopping packages.

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'Since the launch of the first phase of ICON Outlet in October, we have radically grown our line up to include many leading and international brands, welcoming openings from twelve new brands in time for the festive season. This reflects the strong appeal of the destination as the UK’s leading urban outlet, and this along with the expansion of Cineworld and arrival of Oxygen Freejumping trampoline park, evolves The O2 into a full day destination, offering music, entertainment, F&B, leisure and retail​ all under one roof,' says Marion Dillon, leasing director for ICON Outlet, speaking on behalf of developers AEG and Crosstree.

'We jumped at the opportunity to open a FatFace store at ICON Outlet, a destination that attracts such a significant footfall with its urban outlet offer combined with unique arena experience.  We are pleased to showcase a range of men’s, women’s, children’s and accessories at the new store which we are excited to share with ICON Outlet’s international and national visitors for the gifting season and beyond,' adds Daren Humphrey, head of acquisitions & estates at FatFace.

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