Longo's has transformed its suburban format, opening a new store in Stoufville, Ontario, the chain’s 33rd location and Canada’s first sustainable grocery store. Retail strategy and design firm Ampersand Studio Inc. spearheaded the transformation of the new suburban format.
To stand out, it was critical for Longo’s to create a proprietary experience that reflected the brand's 60-year history while feeling modern, relevant, fresh, but also familiar to its loyal customers.
'The unsolicited response we are looking for is ’"feels like a Longo’s",' says Glen Kerr, principal of Ampersand Studio.
'Through our experience and research, we’ve learned what consumers want to see, do, and feel in this kind of space, so we’re able to raise the bar and create an immersive retail environment where customers engage, experience and shop,' says Ferial Rahbari, principal of Ampersand Studio.
The re-envisioned experience required a complete redesign: from strategic planning through environmental design, including finishes, wayfinding and in-store communications.
The 3,716 sq m sustainable store uses 35 per cent less energy than other supermarkets and produces 65 per cent of its own energy using renewable technologies. It is also the first sustainable supermarket to strive for the aggressive goal of reducing 1,500-2,000 metric tons of greenhouse gas per year.
'The Stoufville Longo’s location represents the next evolution of grocery retail and environmentally responsible retail design, and we are very proud and excited to be part of it,' says Kerr.