Eyeliner and chicken wings, not your average partnership, but a pop-up opening in Shoreditch will soon be focusing on the two. Cosmetics giant Benefit has partnered with southern fried chicken brand Mother Clucker to launch a dedicated pop-up for foodie fashionistas, in celebration of Benefit's new Roller Liner liquid matte eyeliner.
JUST Wing IT is not your average chicken shop. Shoppers can fly in, order chicken wings and enjoy the food whilst Benefit's team of Benebabes talk through and demo the new eyeliner, which is guaranteed to give people perfect smooth and controlled 'wing'. There will even be a vegan wing option available.
The pop-up will be based at 82A Commercial Street in Shoreditch and open fom Wednesday 30 January until Sunday 3 February.