On Friday 18 January, the Lush store at 10 Market Street, Manchester will open again afer a renovation, revealing the first plastic packaging-free cosmetics store in the country. With awareness of plastic pollution at an all time high, Lush’s newest Naked shop will host an abundance of plastic packaging-free alternatives. The new Naked shop in Manchester follows the success of Lush’s first Naked sites in Milan and Berlin.
New tech innovations will be introduced, allowing visitors to scan products directly rather than the label using the recently launched #LushLabs app, replacing packaging with a digital solution. Lush Lens is an in-development experiment feature that enables Lush to reduce their impact on the environment by using the phone's camera and Machine Learning to recognise products through the user’s smartphone camera, and give the customer detailed ingredient information and ‘how to use’ demonstrations via the app.
'In Lush we work in an industry where the packaging costs the customer more than the product. Now, the customer needs to worry about how to recycle something they didn’t want to buy in the first place. This seems like a raw deal to us. If we can cut out all the plastic packaging, we can give our customers better value for money,' says Mark Constantine OBE, Lush co-founder and managing director.