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Project: Prada

Design: Inhouse
Opening date: November 2016
Store size: 200 sq m

To consolidate its presence in Central-American markets, Prada has opened its first store on the promenade of Saint Barthélemy in the Caribbean. The 200 sq m single-level store houses the brand's women's and men's ready-to-wear, accessories and footwear collections, together with a selection of special items.

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The original store design features an exotic vibe to create a unique, contemporary shopping experience. Inspired by the architecture of 1950s South American mansions, the store concept features an exotic reinterpretation of Prada's classic heritage elements.

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A chequered marble floor has been teamed with natural materials such as wood within a bright atmosphere, creating an elegant yet relaxed setting. The original white and yellow striped entrance ceiling is a modern take on a characteristic coffered ceiling. The entire space is flooded with natural light that filters through the large windows and the wooden brise soleils.

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Special products are showcased in rooms with original, creative, vintage fabric wall coverings, which were inspired by iconic prints from the Prada collections and reinterpreted in an architectural context. The collections are displayed on shelves made of natural wood or printed with graphic motifs. Rare design pieces such as tubular-framed wicker armchairs from the 1950s, original seating by Gio Ponti and rattan armchairs design by Franco Albini create intimate spaces for relaxing moments.

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