Opening date: December 2016
Store size: 252 sq m
Tommy Hilfiger has opened a 252 sq m store at the new £165 million Leeds Victoria Gate development. Hammerson, the developers of Leeds Victoria Gate, set themselves the challenge of achieving a BREEAM rating of 'Excellent' for the centre as a whole, and as a store, the rpa:group internal architecture team aimed for 'Very Good', which makes this Tommy store one of the most environmentally conscious in Europe.
The store features light oak flooring and contemporary walnut and glossy white fixtures defining men’s sportswear and women’s sportswear. The walls have been activated with period Holiday magazine graphics above the fixtures, and in the womenswear department the walls have also been given a 3D wallpaper look to soften the environment.
'Like many Tommy stores of this concept the central zone of the store acts as a "bridge" between menswear and womenswear. We have used factory windows to frame this central zone which also houses checkout facilities and acts as a customer help point. Meanwhile, the rear wall of the menswear section is finished off with tiles has the iconic horizontal red and blue Tommy Hilfiger stripes to form a back drop to the Hilfiger denim division. This is a quintessentially masculine look and a strong counterpoint to the womenswear section,' says Chris Swann, head of project management at rpa:group.
Floor to ceiling perpendicular fixtures have been used to break up the overall space and to create a visual transition from sportswear to Hilfiger Denim at the rear of the store. In addition, Jacquard rugs have been used to soften the overall look.
Lightboxes on both the ground and first floor accentuate the double height external facade and the 3D ’T’ and ‘H’ letters, which are LED lit, seem to float in the first floor windows giving Tommy a very strong standout.