Opening date: October-November 2016
Store size: 17 sq m
Retail and branding firm UXUS has designed a series of luxury kiosks for The Shops at Columbus Circle, located in the Time Warner Center in Manhattan, New York. The five luxury frameworks, which opened between October and November 2016, are based on the idea of 'lifestyle adventures', revolving around the modern consumer's needs to continuously discover the new and exciting.
'We wanted to create something that reflected the energy of the The Shops at Columbus Circle and its location,' says Olivier Termijtelen, senior designer at UXUS. 'With New York being a major global travel destination, we were inspired by the traditional steamer trunks, which both convey the idea of discovery and a sense of adventure. The luxurious feel of these trunks combined with the modularity of the shops were the perfect design tool that helped to meet the requirements of our brief.'
The 17 sq m units are currently occupied by Moleskine, Monica Rich Kosann, La Maison Du Chocolat, Sugarfina and Etienne Aigner, and can be customised to fit each brand's offering, from clothing and handbags to fine foods and luxury stationery.
'We integrated functionality into the structure of the kiosks as much as possible,' explains Kunishisa Kawauchi, senior lead designer at UXUS. 'Even the security door has a system to hold merchandise and features a visual communication point.'
The modularity of the wall and fixture systems allow for various configurations, which enables retailers to present a wide variety of product types.
Positioned correctly, the transparent walls and open formation of the luxury units capture the natural traffic flow in the centre and channel it through the curated displays.
The design team has reimagined the architectural materials and colour palette of The Shops at Columbus Circle through the lens of youthful luxury, with layering effects and polished stainless steel, satin finish stainless steel and dark walnut finishes.
The units combine the traditional store concept with the spontaneous feel of a pop-up.