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Project: Zadig & Voltaire Paris

Design: Bernard Dubois Architects
Opening date: June 2017
Store size: 850 sq m

Just a few steps from the Jardin des Tuileries and the Place Vendome in Paris, Zadig & Voltaire has opened a new 850 sq m flagship store at 2 Rue Cambon. The store is a perfect harmony between Parisian chic and rugged modernism. Architect Bernard Dubois created this architecture to span across all centuries and challenge the principles of design with style.

Alternating shades of grey and white combine with striking perspectives and recall the famous arcades of the Rue de Rivoli. The building’s framework reinforces the natural elegance of the stone floors, made with Italian Ceppo di Gré. The rough walls made of sprayed concrete contrast with the soft ivory-coloured carpet and classical cornices, turning it into a showcase for young and free Parisian fashion.

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The store is more than a new space, it's a resolutely new vision, a lifestyle where contemporary works and collections come to life alongside each other on three levels. 'In a monumentally French and coherent project, I wished to contrast the principles of different eras and places. Like an exotic meeting between Auguste Perret, Denys Lasdun and Douanier Rousseau,' says Dubois.

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The first floor is home to the women’s and children’s departments, with trainers, shoes and accessories on the ground floor. The men’s department as well as the art gallery are located in the basement. Starting from a single design adorned with exotic plants, Cecilia Bönström, artistic director at Zoltag & Voltaire, varies the setting using made-to-measure modular furniture in distinguished walnut and crude steel. To create a relaxed environment, the store features leather bench seats and oversized mirrors.

'At the corner of Rues Cambon and Rivoli, at the historic centre of the fashion districts, the House of Zadig & Voltaire exudes Paris. A legacy and source of inspiration for its collections,' says Bönström.

The art gallery exhibits works from the house collections: Paintings by Richard Serra, Julian Schnabel and Adam McEwen, sculptures by Franz West and Daniel Firman, and more.

Photography: Romain Laprade

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