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Project: Thom Browne

Design: ASA Studio
Opening date: July 2017
Store size: 500 sq m

'I am excited to open in London – it's a city that has supported my collections from the beginning,' says American fashion designer Thom Browne on opening his new London flagship at 3 Albermarle Street in Mayfair. Designed by architect Flavio Albanese, founder of ASA Studio, this is the retailer's second freestanding store in Europe.

The 500 sq m, two-level store neighbours some of London's most prominent art galleries and luxury retail boutiques. Behind Browne's signature slat blind covered windows, a refined palette of grey, black and white translates his austere American sensibility for the English city.

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Men's and women's ready-to-wear and accessories collections are displayed on the ground floor, while to the right of the entrance a floating spiral staircase leads down to the fitting rooms and seating area on the lower level.

Throughout the store are a number of furniture pieces by American and French designers including Dunbar by Edward Wormley, Paul McCobb, Jacques Adnet and Maison Jansen.

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Taking inspiration from the strict aesthetic of mid-century office interiors, details include metal slat blinds, rows of fluorescent lighting, polished white Calacatta and Carrara marble floors, and banker grey Bardiglio and Carrara marble clad walls.

Photography: Leandro Farina

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