• Project: Inside TechnoGym's first fully interactive concept store
  • Project: La Perla's new Milan boutique displays exquisite Italian craftsmanship
  • Project: The new Kusmi Tea store in NYC balances the brand's baroque Russian heritage with its French provenance
  • Project: La Perla's new Milan boutique displays exquisite Italian craftsmanship

Project: Thom Browne

Design: ASA Studio
Opening date: July 2017
Store size: 500 sq m

'I am excited to open in London – it's a city that has supported my collections from the beginning,' says American fashion designer Thom Browne on opening his new London flagship at 3 Albermarle Street in Mayfair. Designed by architect Flavio Albanese, founder of ASA Studio, this is the retailer's second freestanding store in Europe.

The 500 sq m, two-level store neighbours some of London's most prominent art galleries and luxury retail boutiques. Behind Browne's signature slat blind covered windows, a refined palette of grey, black and white translates his austere American sensibility for the English city.

02_06_2017_Thom_Browne65514.jpg

Men's and women's ready-to-wear and accessories collections are displayed on the ground floor, while to the right of the entrance a floating spiral staircase leads down to the fitting rooms and seating area on the lower level.

Throughout the store are a number of furniture pieces by American and French designers including Dunbar by Edward Wormley, Paul McCobb, Jacques Adnet and Maison Jansen.

02_06_2017_Thom_Browne65464.jpg

Taking inspiration from the strict aesthetic of mid-century office interiors, details include metal slat blinds, rows of fluorescent lighting, polished white Calacatta and Carrara marble floors, and banker grey Bardiglio and Carrara marble clad walls.

Photography: Leandro Farina

Save

Save

Save

Save

Latest issue

  • 1

Projects

  • 1

Features:

  • The female of the species: Designing stores for women +

    Read More
  • The right balance: Luxury retail +

    Read More
  • Preview: LDF 2017 +

    Read More
  • 1

Latest windows:

  • Saks - 10022-SHOE Salon 10th Birthday +

    Read More
  • Window walk London - August 2017 +

    Read More
  • Hackett - Gentleman's Essentials +

    Read More
  • 1

Out & About

  • Out & About: Harlequin Design +

    Read More
  • Out & About: Chelsea in Bloom 2017 +

    Read More
  • Out & About: RHS Chelsea Flower Show 2017 +

    Read More
  • 1

Karl McKeever

Read Karl's column every month in Retail Focus

karlmckeever-retailfocus2013.jpg

Read More ...

Monthly Q&A

Steve_Morris_2.jpg
Steve Morris,
People and Retail Director,
The White Company

Read More ..

Search Our Site

We use cookies to improve our website and your experience when using it. Cookies used for the essential operation of the site have already been set. To find out more about the cookies we use and how to delete them, see our privacy policy.

I accept cookies from this site.

EU Cookie Directive Module Information