Design: WDC Creative and Quantum4
Opening date: October 2017
Store size: 100 sq m
The Outsiders Store on Liverpool’s Slater Street is a new retail concept that curates a considered collection of authentic outdoor and heritage workwear brands, along with a refined selection of accessories and camp gear for the modern outdoor lifestyle. WDC Creative and Quantum4 have collaborated with the retailer's in-house creative team on the store design, which has taken reference from Drop City, a 'counter-culture' artists community created from scratch in Colorado in the Seventies. This ‘hippie modernism’ has been used in the store concept, but brought up to date through the use of materials and finish.
The overall aesthetic and feel of the space clearly references these more primitive construction techniques, but they have been given a more robust, modern, engineered-craft look. Where possible, hand-made techniques such as screen printed wall art, or stools with upholstery made from old climbing ropes have been introduced. The space feels clean, modern, light and airy through the use of pale timbers set against white walls.
A splash of colour is provided from the wall art, and the small fixing details throughout the space.
Sustainability has also been an important consideration throughout the store design. The team ensured that the project respects the environment and maintains a CSR policy that many of the brands on sale at the store also endorse. Wherever possible, the infrastructure and existing features have been retained rather than ripping them out and replacing them with new. Elements such as the security shutters and the tiled floor have been retained and incorporated into the overall aesthetic of the space.
Where additional flooring has been required, finishes such as Marmoleum have been used. This is made with natural ingredients and is produced without any of the harmful VOCs or other toxic chemicals that are found in a lot of other flooring products. All lighting is LED to help reduce energy consumption. The fixtures have been produced using the ecoSmart system to help maintain a positive measure throughout the initial design process. As the fixtures were then developed in conjunction with Quantum4, this sustainable action continued with the use of FSC timbers throughout, and with 'end of life' in mind, the idea of easy disassembly. Everything can be broken apart after use and recycled/re-used again.