• Project: Inside TechnoGym's first fully interactive concept store
  • Project: La Perla's new Milan boutique displays exquisite Italian craftsmanship
  • Project: The new Kusmi Tea store in NYC balances the brand's baroque Russian heritage with its French provenance
  • Project: La Perla's new Milan boutique displays exquisite Italian craftsmanship

Project: Outsiders Store

Design: WDC Creative and Quantum4
Opening date: October 2017
Store size: 100 sq m

The Outsiders Store on Liverpool’s Slater Street is a new retail concept that curates a considered collection of authentic outdoor and heritage workwear brands, along with a refined selection of accessories and camp gear for the modern outdoor lifestyle. WDC Creative and Quantum4 have collaborated with the retailer's in-house creative team on the store design, which has taken reference from Drop City, a 'counter-culture' artists community created from scratch in Colorado in the Seventies. This ‘hippie modernism’ has been used in the store concept, but brought up to date through the use of materials and finish.

Outsiders_Instore24.jpg

The overall aesthetic and feel of the space clearly references these more primitive construction techniques, but they have been given a more robust, modern, engineered-craft look. Where possible, hand-made techniques such as screen printed wall art, or stools with upholstery made from old climbing ropes have been introduced. The space feels clean, modern, light and airy through the use of pale timbers set against white walls.

Detail_4.jpg

A splash of colour is provided from the wall art, and the small fixing details throughout the space.

Outsiders_Instore14.jpg

Sustainability has also been an important consideration throughout the store design. The team ensured that the project respects the environment and maintains a CSR policy that many of the brands on sale at the store also endorse. Wherever possible, the infrastructure and existing features have been retained rather than ripping them out and replacing them with new. Elements such as the security shutters and the tiled floor have been retained and incorporated into the overall aesthetic of the space.

Detail_5.jpg

Where additional flooring has been required, finishes such as Marmoleum have been used. This is made with natural ingredients and is produced without any of the harmful VOCs or other toxic chemicals that are found in a lot of other flooring products. All lighting is LED to help reduce energy consumption. The fixtures have been produced using the ecoSmart system to help maintain a positive measure throughout the initial design process. As the fixtures were then developed in conjunction with Quantum4, this sustainable action continued with the use of FSC timbers throughout, and with 'end of life' in mind, the idea of easy disassembly. Everything can be broken apart after use and recycled/re-used again.

Outsiders_Instore22.jpg

Save

Save

Save

Save

Latest issue

  • 1

Projects

  • 1

Features:

  • 1

Latest windows:

  • 1

Out & About

  • Out & About: The Art of Attention +

    Read More
  • Out & About: Harlequin Design +

    Read More
  • Out & About: Chelsea in Bloom 2017 +

    Read More
  • 1

Karl McKeever

Read Karl's column every month in Retail Focus

karlmckeever-retailfocus2013.jpg

Read More ...

Monthly Q&A

Dr-Dorothy-Maxwell-sml.jpg

Dr Dorothy Maxwell,
Head of Sustainability
House of Fraser
Read More ..

 

Search Our Site

We use cookies to improve our website and your experience when using it. Cookies used for the essential operation of the site have already been set. To find out more about the cookies we use and how to delete them, see our privacy policy.

I accept cookies from this site.

EU Cookie Directive Module Information