• Project: Inside TechnoGym's first fully interactive concept store
  • Project: La Perla's new Milan boutique displays exquisite Italian craftsmanship
  • Project: The new Kusmi Tea store in NYC balances the brand's baroque Russian heritage with its French provenance
  • Project: La Perla's new Milan boutique displays exquisite Italian craftsmanship

Project: adidas Originals Shoreditch

Design: Checkland Kindleysides
Opening date: October 2017
Store size: 177 sq m

Shoreditch has welcomed a new adidas Originals flagship on Hanbury Street. The space will provide a destination for local creatives to meet, network and bring their ideas to life, connecting directly with the local community.

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Designed by Checkland Kindleysides, the store will showcase and distribute handpicked drops, limited edition products and select apparel seasonally whilst also acting as an incubator of local subculture, showcasing projects from London creators via a perminant activation wall installed in the store.

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Visitors will see British heritage engrained in elements of the store’s interior with reclaimed doors from The British Museum, bespoke steel shoe wall and reclaimed flooring throughout the 177 sq m space, further establishing the store’s London relevance.

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'This new concept store will provide a unique retail experience, combined with a platform to champion young local creatives in the East London area,' says Barry Moore, UK brand director. 'Reflecting the city’s originality and creativity, we want to provide an environment for our consumers to purchase the best of adidas Originals streetwear products, but also spend time and network within the space alongside other likeminded people and Originals collaborators.'

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The brand has also opened an adidas Originals store in Chicago - read more here.

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