Opening date: November 2017
Founded in New York in 1837, luxury retailer Tiffany & Co. has unveiled a new home and accessories department on the fourth floor, including the Blue Box Cafe. Now, shoppers really can have breakfast at Tiffany's, just like Holly Golightly (Audrey Hepburn) did in the 1961 film.
The artfully composed floor houses the retailer's new luxury home and accessories collection of elevated everyday objects, as well as a baby boutique, sterling silver hollowware, a selection of vintage books curated by Assouline and a Tiffany fragrance laboratory.
'Both the cafe and redesign of the home and accessories floor reflect a modern luxury experience,' says Reed Krakoff, chief artistic offer at Tiffany & Co. 'The space is experimental and experiential – a window into the new Tiffany.'
The newly renovated fourth floor marks Krakoff's first project for the company since taking on the position of chief artistic officer in January.
The iconic Tiffany blue colour is infused throughout the interior and most notably at the forefront of the design of the Blue Box Cafe. Serving up American classics, the simple menu will change and evolve through the seasons.
The striking interior décor features industrial details that evoke Tiffany's craftmanship and heritage. Playful and unexpected touches sit harmoniously alongside elegant finishes like herringbone marble and amazonite stone, reflecting the new home and accessories collection's emphasis on everyday luxury.
A striking feature of the space is a feature of three light chains hanging in the stairwell leading to the fourth floor, created by Paris-based design duo, Ronan and Erwan Bouroullec. The dramatic lighting feature is surrounded by hand-drawn ampersands, a design motif of the latest home and accessories collection.
A portrait of Charles Lewis Tiffany was commissioned and rendered with 8,000 painted screws, offering a contemporary take on the founder of the luxury house.
Photography courtesy of Tiffany & Co.