Project: Moncler, Dubai

Design: Curiosity
Opening date: March 2018

Store size: 250 sq m

Italian apparel retailer Moncler has collaborated with Gwenael Nicolas, French designer and founder of Curiosity, to open its first mono-brand boutique in Dubai, which strengthens the brand's presence in the Middle East. The goal was to create an ambience almost suspended between ice and nature.

Located inside the Dubai Mall, one of the world's largest shopping centres and unavoidable stop-off point for luxury shopping, the 250 sq m boutique shows off the new architectural concept, embodying a combination of the heritage and the contemporary quality of the brand.

img_mnc_002.jpg

The façade welcomes visitors with a large white stone like an iceberg floating in the huge atrium, which shows the viewer the essence of the brand.

img_mnc_003.jpg

Delicate stone cutting portrays the surface of broken ice blocks, which expresses beauty and power of nature.

img_mnc_005.jpg


Visitors will be surprised by the vertical interior creating the significant contrast with an impression of the entrance, when they come inside.

img_mnc_067.jpg


The extremely high ceiling is designed to provide visitors with an enjoyable experience like exploring in a forest, with floating products displayed at different heights, which will naturally guide visitors to find their favorite items and provide them with fun to purchase.

img_mnc_008.jpg


The strength of nature is also expressed with a carefully selected colour palette in dark woods and grey stones. Their texture characterises refinement and elegance at the same time, and creates a timeless stage for all the brand’s collections.

img_mnc_009.jpg


Contrary to the dark store area, the fitting room is covered with quilted white leather, mimicing the lining of a Moncler down jacket.

The Dubai store follows the recent opening of its first boutique at the Hamad International Airport of Doha.

Photography: Alessandra Chemollo

img_mnc_004.jpg

Latest issue

  • 1

Projects

  • 1

Features:

  • From concept to store: A two-way communication process +

    Read More
  • Discover and delight: High street banks +

    Read More
  • In & Around: Savile Row +

    Read More
  • 1

Latest windows:

  • Coach - 1-800-call-Coach +

    Read More
  • LAMY - Premium Writing Special Editions 2018 +

    Read More
  • Michael Kors x La Rinascente +

    Read More
  • 1

Out & About

  • Out & About: London Design Festival 2018 +

    Read More
  • Out & About: Retail Design Expo 2018 +

    Read More
  • Out & About: VM & Display Show 2018 +

    Read More
  • 1

Karl McKeever

Read Karl's column every month in Retail Focus

karlmckeever-retailfocus2013.jpg

Read More ...

Exclusive Q&A

John-Leon-web.jpg

John Vincent
Co-founder
Leon Restaurants
Read More...

 

Search Our Site

Media Partner Events

 

 

We use cookies to improve our website and your experience when using it. Cookies used for the essential operation of the site have already been set. To find out more about the cookies we use and how to delete them, see our privacy policy.

I accept cookies from this site.

EU Cookie Directive Module Information